Regardless of what business you’re in, the approach for building your business at its core always remains the same, especially when it comes to managing things online.Here are 3 tips to help grow your business:
1) Create a Website So Clients & Prospects Can Find You
If you don’t want to spend money on a website there are free options available.
When obtaining a website a few key things to look for are:
- Is it Google friendly (will your be found in Google search for words relating to your industry)
- Does it have a blog feature (How will your communicate your message and expertise to your clients and potential clients on a regular basis?)
- Does it have ads on it (E.g This site was made by free builder – if it does your client might think you’re only new with little experience)
- Does it have a photo gallery (is there a dedicated space for your portfolio, and is it done so that it won’t slow your site down)
- Is it built in the latest technology (brides know when something is old and outdated)
- Is it mobile friendly? (Since more than 80% of people are using their smartphone to search online)
2) Create a Database of Email Contacts
A database of e-mails will keep you in constant contact with your clients. ?You can send them information on a regular basis and share your monthly specials to increase sales. Best of all, they can refer you to their friends?as well.Not everyone has the money to spend on a big marketing, and not always is big advertising?worth the money if you don’t see sales afterwards.
E-mails and contact information of ‘real’ customers?will add value to your business and convert into sales.There are tools available on the internet that can show you how to do this easily. ?This will make your life much easier once you take your business online…because soon you’ll have to! ?The internet is the FASTEST growing industry in the world!
You can use a CRM like Zoho which has a free option, there are other more expensive options such as Infusionsoft or Salesforce as well. ?But they will help you to manage your clients and business more efficiently than a spreadsheet or email system.
