Having a website is pretty common nowadays, but having a website that users can actually find on the first page of Google isn’t. This may seem surprising to many, but the truth is most people don’t have any Website SEO. Website SEO can be narrowed down to a few on-page factors and by simply including these items a website can dramatically increase its rankings.
A few items that affect website SEO include:
- Meta description
- Titles
- Alt tags
- Keywords
- Proper headings
- Unique content
- Good links
- Good information
So if you want to improve your website rankings, the first thing that you should change would be the website itself. Many websites are many years old and haven’t been updated in 4-5 years. As a result, new websites who apply proper website SEO are beginning to outrank older websites who once stood firmly on Google’s first page.
The options for these older website would be to either update the suggested points above or to re-build completely. Although this may seem like a headache to some, it could possibly be the best decision you ever made. Why? Well, more than likely your old website is built in old html and the reason you haven’t updated it in 4-5 years is because you can’t! You need a programmer to do it and you don’t want to have to pay them each time. Well, that’s what most of my past clients have complained about anyway. Luckily, there’s a solution! Get a website built in a content management system that you can easily update and by easily I mean it’s like editing a Word document. Not only can you update your information, but you can add photos and there are loads of benefits. Best of all, this means that 4-5 years from now you won’t need to re-build again, your information can always be updated.
The second reason to do this would be because rather than trying to fix all the little problems, building in Search engine friendly software will automatically fix all of your past website SEO issues, thus ensuring that you are ranking quicker than before. Good luck with optimisation techniques and just be sure that when you’re done you have followed the tips for good website SEO.
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